What we read today: “The Visual MBA”

Author: Jason Baron

“The Visual MBA: A Quick Guide to Everything You’ll Learn in Two Years of Business School” is an illustrated book by Jason Barron published in 2019.

The book is made up of 20 chapters, each covering a business school curriculum in the MBA program, which ranges from managerial accounting to marketing and entrepreneurial finance.

The first chapter, entitled “Leadership”, defines the key concepts for creating your personal brand image, the five fundamentals being strategy, execution, talent management, talent development and personal skills.

The chapter takes the reader through a five-step plan for building a brand that bears fruitful results, beginning with step one, “set the results you want to achieve over the next 12 months,” and ending with step five. step, “make it real.”

He says managing your energy is more helpful than managing your time, warning that while stress can briefly boost performance, it’s wise to take breaks to perform better in the long run.

Another chapter that captures the essence of the MBA is Chapter 13, titled “Judgment and Decision Making”.

The chapter discusses the prevalence of decision-making in our daily lives, and Barron relays a simple yet effective model for being proactive in decision-making.

The acronym that the author introduces, PrOACT, stands for problem, objectives, alternatives, consequences and compromises.

Barron says the model can save valuable time when making decisions. It can also create a structure of trust for future processes, he adds.

A Wall Street Journal bestselling author, Barron is now a senior product manager at Adobe.

During his MBA studies at the Marriott School of Business at Brigham Young University, Barron created visual notes on business essentials.

He realized how difficult the MBA course can be, taking it upon himself to compile two years of business school training – 516 hours of coursework – into visual illustrations that can be understood by readers around the world.

Briana R. Cross