New visual identity gives UHI a sense of place
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The University of the Highlands and Islands (UHI) partnership revealed a new visual identity last week to strengthen engagement with communities and market more effectively through a recognizable brand.
Along with new approaches to photography and design, the change includes a new logo based on the UHI letters and an integrated plus sign and tagline: “where learning means more”.
The new identity represents the first step towards better engagement, connectivity and entrepreneurial activity.
Speaking after the launch of the new branding last week, Lydia Rohmer, Director and General Manager of UHI West Highland in Fort William, said: ‘We are delighted to adopt this new visual identity to show our connection and our commitment to UHI’s third party partnership.
“UHI West Highland is extremely proud of our strong relationships with the local communities that surround our 10 centers.
“We believe this exciting new identity will be more visible and engaging to learners in these communities and therefore strengthen our ability to provide diverse, flexible and supported postgraduate level access learning.”
Ten years after establishing its university status, UHI has built a solid foundation to enter a new strategic chapter based on a “dare to be different” philosophy, affirming its role as a regional partnership of independent colleges and institutes of research covering the largest geographical area of any campus-based facility in the UK.
The new logo will place more emphasis on place and location as the university celebrates its geographical spread: UHI Shetland, UHI Moray, UHI North Highland, UHI Outer Hebrides, UHI Inverness, UHI Argyll, UHI West Highland and the specialist partners HTC, Sabhal Mòr Ostaig and Scottish Association for Marine Science.
The new identity was developed by a creative agency in consultation with leadership teams and governors across the partnership.
Social media sites and web pages will feature a launch movie showcasing the new look, with all UHI systems ready for the new academic year in early fall.
“Whatever your starting point in your learning journey; whether you are in school, progressing through college or university, engaged in work-based learning, looking to upgrade your skills to enhance your career, or just starting an education or postgraduate research, we are sure this new identity will help us promote even more strongly that UHI West Highland is here to support you every step of the way,” added Lydia.