Minicheps: the story of a visual artist behind viral creative photos

Visual artist, Catherine Jepkemboi aka Minicheps, has revealed how her creativity lifted her out of poverty and raised her to the status of breadwinner.

In an interview with NTV on Saturday, June 11, Minicheps said his job allowed him to take his son to school and put food on the table.

The 25-year-old mother-of-two said she never imagined her passion for photography would make her an internet sensation.

Minicheps revealed that she had to borrow a camera at first. She and her partner had borrowed the camera from a relative and after some time the person wanted the camera back, leaving them without trade tools.

Collage of some of the photographs taken by visual artist Catherine Jepkemboi alias Minicheps

Courtesy Minicheps

“My partner and I used to use a borrowed camera, but over time we saved up and bought our own. That’s when I started to take the work I do seriously,” a- she noted.

She said she had to raise funds to buy her own equipment and that was also a challenge at the time as she had no sponsors or business partners she could rely on.

Minicheps said her family was very supportive even before she started trending and her photographs went viral on various social media platforms.

For two years, her work went unnoticed but her big breakthrough came on Valentine’s Day 2021 when a visual she had created went viral. She remembers getting a call from a friend who told her she was trending on social media.

“I was sleeping Monday morning when a friend called and asked how I could still be in bed when I was trending on social media,” Minicheps said.

At the moment, Minicheps works with a team of two people and they exchange ideas before they can create the visuals that have become notable on social networks.

The visual artist also makes money through her work with notable brands around the country who have hired her to showcase their products.

Online copycats have also become a major problem for Minicheps and his team. She noted that they impersonated her while mimicking her work.

Collage of some of the photographs taken by visual artist Catherine Jepkemboi alias Minicheps

Collage of some of the photographs taken by visual artist Catherine Jepkemboi alias Minicheps

Courtesy Minicheps

“There is someone doing similar work, but the problem is that he is using my name and even misleading people, which is a big challenge,” she said.

She added that she was not ready to reveal the secret software she uses because that is what makes her attractive in the market.

Briana R. Cross