MIB Constitutes Animation, Visual Effects, Games & Comics (AVGC) Promotion Task Force, Marketing & Advertising News, ET BrandEquity

Representative image (Source: iStock)

The Ministry of Information and Broadcasting announced the establishment of the Working Group on Animation, Visual Effects, Games and Comics Promotion.

“As announced in the 2022-23 Union Budget, an Animation, Visual Effects, Games and Comics (AVGC) Promotion Working Group has been formed to promote the sector. AVGC in the country under the Ministry of Information and Broadcasting,” the ministry said in a press release.

The terms of reference for the working group include the development of a national AVGC policy, the recommendation of a national curriculum framework for graduation, post-graduation and doctoral courses in areas related to the ‘AVGC, the facilitation of qualification initiatives in collaboration with academic institutions, vocational training centers and industry, stimulate employment opportunities, facilitate promotion and market development activities to extend the global reach of the Indian AVGC industry, and to improve exports and recommend incentives to attract FDI in the AVGC sector.

“The Animation, Visual Effects, Games and Comics (AVGC) sector in India has the potential to become the torchbearer of ‘Create in India’ and ‘Brand India’. India has the potential to capture 5% (~$40 billion) of global market share by 2025, with annual growth of around 25-30% and the creation of over 1,60,000 new jobs per year,” adds the press release.

The AVGC Promotion Working Group will be led by the Secretary of the Ministry of Information and Broadcasting and will have secretaries from the Ministry of Skills Development and Entrepreneurship, Department of Higher Education, Ministry of Education, Ministry of Electronics and Information Technology and Department of Industry Promotion and Internal Trade.

The AVGC Promotion Working Group also includes the state governments of Karnataka, Maharashtra and Telangana; heads of education bodies such as All India Council of Technical Education, National Council of Educational Research and Training and representatives of industry bodies – MESC, FICCI and CII.

In December 2020, the Union Cabinet had decided to merge these four Film Media Units into NFDC by enlarging the Memorandum of By-Laws of NFDC, which will then carry out all the activities hitherto performed by them with the aim of ensuring synergy, convergence of activities and better use of resources…

Briana R. Cross