Collaborative Effort Creates New Visual Identity for Waimārama School

Mammoth Signs installs the new Waimārama Schools sign, ushering in the school’s new visual identity. Photo / Provided

In 2020, the Waimārama School connected with the seaside town community, conducting a survey asking for feedback on the school and its role.

Waimārama headmistress Whaea Esther Geerlings said a common theme was a desire for the school to be more visible within the community.

People also said they wanted the school to engage more with the community and with other schools.

It was decided that the school would work on updating its visual identity.

Whaea Esther said that in the new logo, the school wanted to emphasize the need for road safety in the region.

As part of the development of the logo, the tamariki of the Waimārama school gathered under the walnut tree to talk about what they would like to see.

The students wanted a logo representing Motu o Kura, the emblematic island of Waimārama beach. They also wanted their logo to have the three Kaitiaki of Motu o Kura: sky, sea and land.

Other ideas the tamariki wanted to incorporate were the school walnut tree, their tupuna, and a Pikachu Pokeball.

However, the teachers wanted a more professional, thought-provoking and child-friendly logo, representing Waimārama’s rich Maori heritage and the goal of sustainability and community growth.

The school’s extension art student group brought more inspiration with bubbles, waves, and koru designs.

School parent and local artist Euan Whaanga sat down with the students and captured the children’s design concepts in a Toi Māori artwork he donated to the school.

Tania Boshier-Jones, the owner of electric Turtle Design, then refined the kaitiaki concepts by bringing together the school’s new visual identity.

Mammoth Signs produced and installed the new Waimārama school sign two weeks ago, with the principal saying he did a great job with the reflective details in paua.

Whaea Esther said, “We now have an image of the school that is uniquely ours, made by us for us and loved by us.”

The director said it took a year and a half to refine the design, with constant collaboration.

Along with the new logo, the school community wondered if the uniforms would highlight the presence and activity of the Waimārama school’s tamariki, said Whaea Esther.

The school, which currently does not have a uniform, asked for input from parents, students and staff on visual identity and the possibility of uniforms in the future. In response, 80% of whānau, 96% of students and 83% of staff wanted their school to have a stronger visual identity and uniform.

The school now has uniforms in the works, as well as health and safety signs, school van signs, billboards with traffic safety messages and an upgrade to school publications and materials. school – all aimed at keeping children safe and showing the world how connected and engaged Waimārama is. children are.

Briana R. Cross